• Supports and Mentors student community across a network of makerspaces, through video conference, online forums and in person visits
• Facilitates the creativity of student participants by demonstrating a genuine interest in their ideas, helps them define a minimum viable prototype and helps  them build the MVP as a hands-on mentor
• Mentors participants in the program for presentation in the demo day
• Maintains constant contract with makerspace managers across makerspaces to understand operational/technical challenges and works with them to resolve
• Collate best practices in makerspace operations and innovations in various thingQbator makerspaces and disseminate it across the community
• Inspires program participants by building maker projects in new and emerging areas and sharing the experience over the thingQbator portal
• Research to identify new and emerging technology areas for the makerspace
• Work as a team member to support and further the goals of the department

(A) Implement Communication And Marketing Strategies

1. Develop and implement integrated communication and marketing strategies for NASSCOM Foundation’s programs and products.
2. Content strategist for all marketing collaterals, including Newsletters, PPTs, Emailers.
3. Be the point person for all content-related requirements from various units within the organization and also for all client-related deliverables.
4. Formulate, direct and coordinate marketing activities and policies to promote products and services, working with digital and communication managers and officers.
5. Devise new revenue-generating ideas: create and implement new initiatives, analyze cost/benefits to make the Comms unit a self-sustainable department.
6. Prepare pitches for Fundraising, Program, and Government relations etc. and prepare go-to-market strategy for new products.
7. Grow the organization as a specialist in managing sustainable communication and outreach activities.
8. Plan and manage cause -based marketing campaigns to facilitate fundraising.
9. Plan promotional materials, email blasts, and other marketing materials for market penetration.
10. Identify strategies to reach new audiences and generate business leads.
11. Support and drive fundraising for Humanitarian Response.
12. Manage and market Hub & Spoke model for Communication Management.

(B) Social Media Management

1. Manage all content on the website to reflect all the products and services are strategically positioned, and to generate leads through high website traffic.
2. Manage content on all social media channels including Facebook, Twitter, LinkedIn, YouTube, Google +, Instagram.
3. Design and manage campaigns by providing all content and innovative ideas to make the campaign successful.

(C) Brand management

1. Help make sure that the organization’s philosophy, mission and vision are pertinent and practiced throughout the organization transmitting the organization’s values, vision and direction.
2. Plan and implement marketing collaterals. Ensure all external communication pieces contain a consistent brand image and will enhance the organization’s image and position within the marketplace.
3. Ensure articulation of organization’s desired image and position, assure consistent communication of image and position throughout the organization.
4. Responsible for editorial direction, design, production and distribution of all organization publications.
5. Coordinate the appearance of organization print and electronic materials such as letterhead, use of logo, brochures, etc.

(C) Thought Leadership and External Representation

1. Proactively seek out opportunities to represent NASSCOM Foundation externally in India on issues relating to strategic and effective giving, philanthropy, corporate community investment and social investment and social impact.
2. Represent NASSCOM Foundation at various national and international forums in the fundraising and corporate philanthropy space.
3. Build linkages with Government / Ministries / Department to grow the profile of the organization and enhance scope of leveraging the relationship to benefit organization.
4. Manage and build Thought Leadership profile through nominating senior management for speaking slots.
5. Identify and nominate organization and client’s social initiatives for credible and acclaimed awards.
6. Perform any other duties as assigned by the supervisor.

(D) Event Management

1. Conceptualize and execute events including planning and budgeting, etc.
2. Manage and ensure the smooth execution of events – Conceptualizing the theme and flow of events – managing end-to-end logistics before and on the day of the event.
3. Manage and execute outreach to speakers, guests, the press, etc.
4. Supervise/create collateral required for the event – Communicate the outcome of the event to different stakeholders – the press, speakers, attendees, clients, etc.

5. Assist other members of the team with events planning, social media/website management, marketing campaigns and other tasks as needed.